Welcome back readers, now if your wondering where the heck did i go and why hasn’t there been any posts on Blog Me Famous since the end of June keep on reading to find out. At the weekend i decided to run a little experiment while i had planned to let it run for an extra day, the decline in my rss feed subscribers was extremely worrying so i decided to end it half way through the third day and post the results.
Let me just say that purposely not posting on your two-week old blog for three days is rather foolish, especially if your still behind the scenes writing articles and have just paid for reviewme’s and text links but Blog Me Famous is about providing information inaddition to detailing my online money making journey so inorder to gather accurate results i had to go through with the plan.
The Experiment…
- Not allowed to publish posts for three days on a blog that receives on average, 100 uniques a day.
The point of this experiment was to detail the importance of keeping up a regular posting frequency and show you the results of what neglecting your blog can lead to.
Why will an erratic posting frequency lose you five subscribers a day?
The lack of daily content is unlikely to affect a blog that has never published regulary daily content but if your publishing content everyday and then suddenly stop for a prolonged period of time your blog is going to suffer as a result losing, like the title suggests, up to 5 subscribers per day. Although the results will vary from blog to blog depending on your traffic, demographic and niche there will always be one underlying message received… Having an rratic posting frequency damages your blogs appeal and here are the reasons why;
- When a user subscribes it’s not only for the content but also how often that content is updated
Alot of things can influence a regular subscriber the main one being the quality of content and how much they enjoy reading that content but also they take into account the frequency of posts, they subscribe expecting posts to be daily if they have been for the past two weeks (give or take a day on Blog Me Famous.) So when a subscriber notices that there is no longer that regular flow of content or they are unable to work out your posting pattern, it is going to put the reader off and most probably lead to that user cancelling their subscription.
- New readers are instantly put off by the lack of structure within your blog
Although we discussed the reasons for regular visitors to drop your blog, new visitors are just as important. As potential subscribers they have to make the descision to subscribe or not to subscribe. If you’ve presented the user with various subscription options and as a new blog your not confident enough to reveal your rss subscriber numbers all you’ve got to go on is the quality of content and the frequency of which that content is being delivered. Large posting holes or droughts especially for a new blog like Blog Me Famous, will not appeal enough to convert the new reader into a subscribed reader.
The results which erratic posting can bring
- Up to 5 subscribers dropping this blog every day
- Traffic increased - Explained below
- Lack of new readers converting to subscribed readers even though traffic increased
The traffic did increase slightly over an average day last week, that was most likely due to a number of links from other blogs. My post on 5 guidelines to guest blogging has been receiving very welcomed discussions on such sites as Lorelle both in a blogosphere round up and more recently as a featured post. Also adding to the traffic was a mention on firefox facts for my post on increasing your rss feed subscribers using firefox live bookmarking feature so we can say that although the traffic did increase it did not result from the lack of posts.
Whats more interesting is that the increased traffic did not add any extra subscription numbers, it may of slowed down the rate of decline but new users where not converting into loyal readers even though the Blog Me Famous website is not only receiving traffic from other blogs but alot of organic traffic. Most longtail searches with the words Firefox and Rss subscribers seems to place Blog Me Famous on the first page in google.
So to Conclude…
If a user subscribes to your blog when your post frequency is high, having an erratic posting will lead to a large drop in subscribers as they have become accustomed to your blogging pattern. Keep the posting frequency consistant will encourage growth at a steady rate.
PS. Those that dropped my feed please re-subscribe to my rss feeds - Worth a try…
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Posted by blogmefamous in Blogging Tips